Law firm marketing agency · Dallas, Texas
Marketing that fills your intake calendar with cases worth taking.
SEO, AI search, Google Ads and websites for attorneys, run by a team that measures success the way you do: signed cases and cost per case. Not clicks, not impressions.
15 years in digital marketing
$50M+ in ad spend managed
Google Partner agency
Google Ads & Meta Blueprint certified
The problem
Most law firm marketing is built to look busy, not to sign clients.
You've probably paid for it already: a monthly report full of traffic graphs, an ad account spending on searches for “free legal advice” and “paralegal jobs,” and a website that ranks for your own firm name and nothing else.
Legal is one of the most expensive and competitive categories in online advertising. A single click for a Dallas injury search can cost more than a hundred dollars. When the targeting is sloppy, the waste adds up fast.
We start from the other end: which cases you want more of, what one is worth to your firm, and what you can afford to pay to sign it. Then we build the marketing backward from that number.
What we do
Four channels, one goal: signed cases.
- 01→
Law firm SEO & local map rankings
Practice-area pages that answer real client questions, a Google Business Profile that wins the map pack, and the citations, reviews and links that move a firm up in Dallas search results.
- 02→
AI search visibility (AEO)
When someone asks ChatGPT, Gemini or Google's AI Overview for the best attorney near them, we work to make your firm part of the answer, with structured data, entity work and content written the way AI systems cite.
- 03→
Google Ads & Local Services Ads
Tight keyword control, aggressive negative lists, call tracking and Google Screened LSA management, so your budget goes to people who need a lawyer today.
- 04→
Law firm websites that convert
Fast, mobile-first sites built to rank and to turn a visitor into a call. Clear practice-area pages, real attorney bios, click-to-call everywhere, and intake forms your staff will actually use.
Practice areas
Built around how your clients actually search.
Someone hurt in a wreck on I-35 searches differently from a parent facing a custody fight. We build campaigns around the moment your client is in.
See every practice areaAI search is the new front page
Is your firm in the answer, or missing from it?
AI assistants don't show ten blue links. They name a few firms and move on. Which firms get named depends on how clearly the web describes you: your reviews, your directory profiles, your structured data, and whether your site answers questions in plain language.
We audit how ChatGPT, Gemini, Perplexity and Google AI Overviews talk about your firm today, then fix what's keeping you out.
How we do AEO for law firmsHow we work
From first call to a steady stream of consultations.
- Audit
We review your site, map rankings, ad account, reviews and AI visibility against the top three firms in your practice area.
- Case math
We set a target cost per signed case with you, based on what a case is worth and your intake close rate.
- Build
Tracking, landing pages, campaigns and content go live, usually within 30 days.
- Optimize
We listen to calls, cut what doesn't sign, and move budget to what does. Every month.
Who runs your account
A senior strategist, not a rotating account coordinator.
Dallas Legal Firm was founded by Brandan Boylan, a Dallas marketer with 15 years in search, paid media and web development. He built and sold his first Dallas agency, has managed more than $50 million in ad spend across Google and Meta, and has built thousands of websites that rank.
You get his team working your account, and you get answers from the person who actually built your campaigns.
More about us →FAQ
Questions attorneys ask us
How much does law firm marketing cost?
It depends on your practice area and how competitive your market is. A Dallas personal injury firm competes for some of the most expensive clicks in advertising, while an estate planning practice can grow on a far smaller budget. We quote a flat monthly management fee after the strategy call, and ad spend is paid directly to Google so you always see where every dollar goes.
Do you work with more than one firm in the same practice area?
We limit the number of firms we take on per practice area in each market, so we never run ads or SEO for two firms chasing the same cases in the same city.
How long does SEO take for a law firm?
Most firms see Google Business Profile and long-tail rankings improve in the first 60 to 90 days. Competitive head terms like “Dallas car accident lawyer” usually take six to twelve months of consistent work. Paid search and Local Services Ads can produce calls in the first week, which is why most firms run both.
Is your marketing compliant with Texas attorney advertising rules?
We write every page and ad with the Texas Disciplinary Rules of Professional Conduct in mind: no guarantees of results, no misleading comparisons, and the required disclaimers. Your firm still approves everything, and you remain responsible for any filings with the State Bar's Advertising Review Committee.
What is AEO and why does my firm need it?
AEO, or answer engine optimization, makes your firm the one AI assistants like ChatGPT, Google AI Overviews, Gemini and Perplexity name when someone asks who to hire. More people now ask an AI before they ever click a search result, and those answers draw on a small set of sources. We make sure your firm is one of them.
Do I have to sign a long contract?
No. We work month to month after the initial setup period. If we aren't producing signed cases, you shouldn't have to keep paying us.